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Enquiries from parents and students who are in the right catchment, looking at the right entry class, inside the window you actually have to fill seats.
Book a free 30-minute auditWhere this comes from
Admissions & education · Meta + Google Ads
Meta and Google Ads run in parallel across schools, coaching centres and institutes competing in the same admission windows - which is the point. An admissions campaign that works once is luck; one that runs across eight institutions at the same time is a system.
Meta Ads Manager - admissions campaigns across the school group
Institutions we've run admissions campaigns for
Not only schools - competitive-exam coaching too
Two of the institutes above run exam preparation rather than a school calendar: Ignite Academy for IIT-JEE and NEET alongside an integrated school, and Landmark Institute for MCA and NIMCET. Both share the same pattern - the enquiry only arrives after a family or a student has already shortlisted four or five options, so the campaign has to reach them while the list is still being built, not after.
Why admissions is different
Admissions lead generation breaks in ways that ordinary lead gen doesn't. Four of them do most of the damage.
You have a window. Spend too cautiously in month one and no amount of budget in the last three weeks buys the seats back.
Enquiries for a class you aren't filling are pure waste. Most accounts never qualify for it, so counsellors find out on the call.
A parent forty minutes away will not enrol, however cheap the lead was. Radius targeting alone doesn't solve this.
Parents enquire at three institutes in one evening. Whoever calls first usually gets the campus visit - and the visit usually gets the admission.
Which is why we set the definition of a qualified enquiry with your counselling team, before a single ad goes live.
What we run
Meta puts the school in front of parents across the catchment who weren't searching yet. Google catches the ones already typing your name, a competitor's, or "CBSE school near me" — smaller volume, much warmer. Most admission cycles need both.
Not one campaign for "the school". Budget follows the grades you're actually short on, per catchment.
Fees, board, transport, timings, the admission steps. A parent who can't find fees assumes the worst and leaves.
Entry class, locality or pin code, preferred contact time, current school or board. Four fields that let counsellors prioritize instead of dialling blind.
Parents enquire with three or four schools in one sitting. The first to call has an advantage nothing else recovers.
Cost per enquiry by entry class, connect rate, enquiry-to-visit, visit-to-admission. Not impressions.
How an admissions engagement runs
Audit & seat plan
Which entry classes are short, how many seats, by when. Plus a review of last cycle's enquiries - where they came from and which ones converted.
Define a qualified enquiry
Agreed with your counselling team: entry class, catchment, contactability. That definition becomes the campaign objective and the reporting scoreboard.
Build & launch
Campaigns per entry class, admission landing pages, qualifying forms, instant routing and follow-up sequences - live before the window opens, not three weeks into it.
Weekly pacing
Budget shifts toward the grades still short on seats, creative rotates as fatigue sets in, and you see cost per enquiry and connect rate every week - not a report at the end of the cycle.
Admissions questions
Book a free 30-minute audit. We'll walk your funnel from ad to counsellor call and show you what's leaking before the next cycle opens.