Wrong-fit leads
The volume is there. The buyers aren't. You're paying for people who were never going to enrol, join or book.
Lead generation agency · India
Leads your sales team can actually close.
Meta and Google Ads for schools, events, practitioners and service businesses - optimized for the lead that answers the phone, not the cheapest form fill on the dashboard.
- Campaigns, landing pages, forms and follow-up built as one system
- Reported on cost per qualified lead, every week
- Run inside your own ad account - every lead belongs to you
50+clients across education, events & services
100k+leads & registrations generated
Some of the brands we've run acquisition for
Kabir Global AcademyHack2SkillNCFE SchoolsRadiance International AcademyCampus K SchoolsYoga with RaniShraddha Children's AcademyAkshar Arbol International SchoolIgnite AcademyInstashinyLandmark Institute
The signal gap
You already know ads can work. So far, they just haven't.
Almost nobody's problem is traffic. It's that nothing which happens after the click ever reaches the ad platform. We call it the signal gap - Meta and Google optimize on form fills because form fills are all you've told them about.
Nobody picks up
Leads come in, your team calls, half the numbers go unanswered. Connect rate quietly decides your whole CAC.
No budget behind the interest
Genuine interest, no ability to pay. Nothing in the funnel filtered for it, so your team finds out on the call.
They go cold
The lead was warm for twenty minutes. By the time someone followed up the next day, the moment had gone.
Every one of those is fixable - and none of them is fixed by lowering your cost per lead.
The difference
Same platforms. Different scoreboard.
None of this is about working harder on the ads. It's about what the algorithm gets fed - which decides who it looks for next.
| Typical agency | Us | |
|---|---|---|
| Optimizes toward | Form fills | Leads that answer the phone |
| Signal sent back to the platform | Click and page-view events | Qualified-lead and sale events from your CRM |
| Success metric | Cost per lead | Cost per admission, registration or booking |
| Owns the funnel | The ad account only | Ad, page, form, qualification, routing, follow-up |
| What happens after the lead lands | Not tracked | Tracked to the outcome, and fed back weekly |
A lower cost per lead with no feedback loop makes things worse. The platform gets cheaper at finding form-fillers, which is not the same as finding buyers.
What we do
Where we've done this most
Not a closed list - these are simply where we have the most reps. The chain is the same anywhere a lead has to be called and closed, so if your sector isn't here, it's worth a conversation rather than an assumption.
Admissions & education
Parent and student enquiries for schools, coaching centres and institutes - inside a fixed admission calendar.
Admissions lead generation →
Coaches & practitioners
Enquiries for people who deliver the service themselves - yoga, dance, music, tutoring, therapy. One-to-one or group, online or in person.
Practitioner lead generation →
Events & webinars
Registrations at a cost you set, repeatable across cycles - optimized on completed signups, not landing page views.
Event registration campaigns →
On-demand & home services
Meta instant forms for volume, Google Ads calls for intent - fenced to the pin codes you can actually service.
On-demand lead generation →
The lead chain audit
Fix the leak. Then turn up the tap.
Same four steps whether you're filling a school or a hackathon. We walk the chain end to end before touching a campaign.
- 01
Audit the chain
We follow one real lead end to end and find where it dies. Usually the page or the follow-up, not the targeting.
- 02
Define a qualified lead
Budget, timeline, location, entry class. We agree what counts and what it should cost. That becomes the scoreboard.
- 03
Build & launch
Campaigns, pages, forms, qualification, routing and follow-up - built as one system, then iterated weekly.
- 04
Report & scale
Weekly cost per qualified lead and connect rate, with scaling rules and kill criteria agreed in advance.
You work directly with the people running your account - no account manager relaying messages between you and the person inside the ad platform.
Before you ask
The questions clients actually have
- Can you guarantee a cost per lead?
- No - and be wary of anyone who does. Hitting a low CPL with leads that never answer is trivial. We'll agree a target upfront, report against it weekly, and tell you early if it isn't achievable in your market.
- Do you sell leads or lead lists?
- No. We don't sell leads, lead lists or databases. Campaigns run inside your own ad account, so every lead belongs to you and nobody else receives it.
- We already get leads. They're just bad.
- Usually a qualification and follow-up problem, not a volume one. Tighten what gets captured, qualify at the form, shorten the gap before someone calls. Connect rate often moves before spend does.
- Do you work in our industry?
- Schools and institutes, coaches and practitioners, events, and local services. The mechanics transfer - what changes is the definition of a qualified lead, which we set with your team before launch.
- Do you handle landing pages and follow-up too?
- Yes. Running ads into a page we don't control is how agencies avoid accountability.
Find out where your leads are dying.
Book a free 30-minute audit. We'll walk your funnel from ad to first call and show you what's leaking. No pitch - if we can't help, we'll say so.